Services
Pricing is set per engagement, after we have talked about what is actually wrong. If it is not a fit, I will say so.
| Service | Group | What you get | When it applies |
|---|---|---|---|
| Rewrite and Diagnostic Fix | A Writing | Why it is not landing, then the rewritten piece | It is already written and it is not working |
| Copywriting | A Writing | Ads, sales pages, email sequences, ready to publish | Traffic arrives and does not convert |
| Ghostwriting | A Writing | Drafts in your voice, approved before anything is posted | Posting matters, and it never actually happens |
| Script Writing | A Writing | A structured script, hook through to payoff | Views fall away in the first minute |
| Deep Research Content | A Writing | A long-form piece, sources checked and attributed | You need one piece a year that people cite |
| Precision Outreach Lists | B Leads | A verified list, with the reason beside each name | Outreach goes out and nothing comes back |
| Business Blockage Audit | C Consulting | Written diagnosis, with the evidence for it | Revenue has flattened and the cause is not obvious |
| Retention Systems | C Consulting | The lifecycle mapped, and the systems built | Customers arrive, then quietly stop coming back |
| Messaging and Communication Fix | C Consulting | Positioning, core message and the pages that carry it | It converts in a room and loses people online |
| Website Design and Build | D Websites | A live site, and the files to run it yourself | The website itself is the blockage |
Group A is writing and content, B is lead research, C is consulting, D is website building. Each one is set out in full below.
Writing is the skill this practice was built on. It is sold on its own, not only as the tail end of a consulting engagement.
Send me the copy, the content or the script that is not converting or not landing. I diagnose why, in writing, and then rewrite it. Fixing something that already exists is the thing I am strongest at: the intent is already on the page, and most of the work is finding the two or three places where the reader was lost and repairing those without flattening the voice. This is a premium service, not a cheap tidy-up.
Ads, sales pages, email sequences and product descriptions. I write for the person who is skimming, deciding in seconds and looking for a reason to leave. That means the offer stated plainly, the objection answered before it is raised, and one thing to do at the end. Not clever lines that win awards and sell nothing.
LinkedIn posts, founder thought leadership and newsletters, written in your voice and published under your name. I read how you already talk, keep the parts that sound like you, and remove the parts that sound like everyone. You approve everything before it goes out. Nobody ever needs to know I was involved, which is the entire point.
Scripts for YouTube creators, brands and video content. Researched first, then structured: an opening that earns the next thirty seconds, a middle that keeps a reason to stay, and a payoff the viewer came for. Written for the ear and for retention, which is a different job from writing an advertisement with a camera pointed at it.
Original long-form work for brands and publications: reports, case studies and investigative pieces. The research is the deliverable as much as the writing. Primary sources, interviews where they are available, numbers checked and attributed, and a piece that says something specific instead of assembling what already ranks. It takes longer, and that is what makes it worth commissioning.
Lists built by hand, company by company, so outreach starts with people who fit instead of with a database dump.
Most outreach fails before the first message is sent, because it goes to the wrong person, at the wrong company, with no context. I build targeted, research-backed lead lists: the right companies, the right decision makers, verified contact details, and a reason they would actually respond. Your team stops guessing and starts talking to people who fit. Delivered as a clean, ready to use list. No guesswork, no cold database dumps.
Industry, company size, role, and the specific signal that shows they need you. Agreed before any research starts.
Real people and real contact details, verified one at a time. Not scraped, not bought, not an outdated list resold.
Clean, organised, ready for outreach, with the context on why each name is on it.
A list is only half of it.
The right names still need the right first line. Most people who ask for a list ask for the emails a week later, so the two are usually one job rather than two.
Taken together, the research feeds the writing: I already know why each name is on the list, so the message can say it. Ask for both and you get one brief, one person, and one voice across the whole sequence.
Diagnostic work. I look at the business from outside and name the structural problem holding it back, then fix that one thing properly.
A diagnostic. I go through the business the way only an outsider can: the offer, the numbers, the funnel, the delivery, the words. Then I identify the structural problem actually holding growth back. You get one written diagnosis covering what is broken, the evidence for it, and what fixing it involves. A diagnosis, not a to-do list of everything imperfect.
For businesses that acquire fine and lose quietly. I find where customers or clients actually drop off, whether that is onboarding, the second purchase or the third month, and build the systems that stop it: follow-up sequences, delivery checkpoints, reasons to come back. Keeping an existing customer is almost always cheaper than the ad spend chasing a new one.
For when the business is good and the explanation is not. I rewrite how you position and describe what you do, across the site, the offer, the sales conversation and the funnel that carries it, so a stranger understands the value in one read. This is clarity work, not clever copy.
Complete business sites, from positioning and copy through to a live domain. Built by the same person who wrote the words on it.
I design and build complete, functional business websites: the positioning, the copy, the structure, the pages, the contact form that actually reaches you, and the deployment. Fast to load, clear to read, nothing bloated, no template with your logo dropped into it. This site is the reference for what that looks like. You get the files and can run it yourself afterwards without paying anyone a monthly fee for the privilege.
A blocked business often has a blocked website.
The two problems arrive together more often than not. The site is unclear because the positioning underneath it was never settled, and no amount of design fixes a sentence nobody understands.
So the audit and the build are sold separately and work well together. If the diagnosis turns out to be the website, I am already the person who builds it, and you do not have to explain your business twice.
